All briefs
Landing pages / v1.0.0

Proof-led product launch

A restrained launch page that earns the primary action through a visible product, specific proof, and a short decision path.

Audience

Product-aware buyers comparing a focused software product with one or two credible alternatives.

Job to be done

Help a visitor understand the product, trust the claim, and start a trial or book a focused demo.

Design direction

Use the product itself as the visual center. Keep the page editorial and quiet, with one strong screenshot, compact proof, and measured section changes.

Hierarchy

  1. 01Literal product offer
  2. 02Product screenshot
  3. 03Primary action
  4. 04Specific proof
  5. 05How it works
  6. 06Objection handling

Required proof

  • 01One quantified customer outcome with context
  • 02A product screenshot that shows the promised workflow
  • 03Two short customer observations tied to real use cases

Required states

  • 01Default
  • 02Mobile navigation open
  • 03Form submitting
  • 04Form success
  • 05Form error

Responsive behavior

  • 01Keep the product visible in the first viewport on desktop and mobile
  • 02Stack proof after the primary action below 768px
  • 03Preserve a hint of the next section in the first viewport

Constraints

  • 01Use one primary action label across the page
  • 02Do not place hero copy inside a card
  • 03Avoid decorative gradients, oversized statistics, and nested cards

Accessibility

  • 01Use one H1 and ordered section headings
  • 02Keep visible focus states on every action
  • 03Provide useful screenshot alt text and reduced-motion behavior

Verification

  • 01Test the navigation and form with keyboard only
  • 02Check 390px, 768px, 1280px, and 1536px layouts
  • 03Confirm the screenshot remains legible without horizontal overflow

Tradeoffs

  • 01A shorter page improves focus but leaves less room for broad category education
  • 02Product-led imagery requires current screenshots whenever the interface changes

Stack

ReactTailwind CSSMotion for ReactLucide React

Connected UI Grids assets